The German automotive and supplier industry will finally change. The reasons are to find in the consumption and emission problems of internal combustion engines. At the upcoming IAA 2017, concept vehicles from the supplier industry will be presented, which should meet the forecast growth rates of more than 100 percent for the new technology. However, there are increasing concerns about whether the German automotive industry will master the change. Much too late was jumped on the train to electric mobility. Displeasure, irritations and fears shape the landscape.

OEM&Lieferant September 2017

“The change from product to system provider holds great potential for companies.” Fridolin Dietrich in an interview with the Labnews of Kulzer Dental. ”

Kulzer Labnews March 2017

“For 90 percent of marketing decision-makers in the industry, differentiating positioning is one of the biggest challenges.” Brand study Dietrich Identity 2016.

OEM&Lieferant March 2017 Dietrich Identity

A result of this year’s study among our customers has provided a particularly interesting insight. Respondents indicated that the most important characteristics of a brand are credibility and a high power of differentiation. Not really new. But the biggest challenges lies in the development of brand values and a differentiating positioning.

OEM_Lieferant_092016_Dietrich ID

Even non-profit organizations (NPOs) have to convince the population of their existence. Regardless of their size, they need a brand to understand their own values and to make the benefits clear. To determine your position, is a important process which can not be outsourced.

Die_Stiftung_Juli_2016

Service-brands have it much more difficult compared to consumer brands to establish themselves with profile and
positioning in the minds of consumers .
(Published 2015)
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Brand consultant Fridolin Dietrich shows the example of a catering company in the development and impact of a new brand .
(Published 2015)
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Brand portfolios – Recognition made easy
Interview with brand consultant Fridolin Dietrich about logos, brands, products and suitable strategies.
(Published 2015)

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Fridolin Dietrich talks with OEM & supplier about claims, slogans, and the personal self-perception.
(Published 2012)
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In a time where customers often know more about brands and products as their producer themselves, companies need to reevaluate.
(Published 2012)
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Fridolin Dietrich on brand strategies for hospital mergers.
(Published 2012)
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Interview with Fridolin Dietrich on the repositioning of a brand.
(Published 2011)
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Innovations as a brand benchmark.
(Published 2011)
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Brand management on the internet for a B2B company.
(Published 2011)
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Good experiences from the company WMH Herion.
(Published 2010)
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A consistently developed corporate identity strategy helps going forward.
(Published 2009)
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The most important condition for success of teamwork is the vigorous communication of all those involved.
(Published 2007)
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Conventions are on the rise. This year every third communication activity in the B2B-area is tied to a convention.
(Published 2007)
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What holds the core strategy for growth together?
(Published 2007)
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How logistic companies can become a brand.
(Published 2007)
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The motivation of employees is based on four central terms. Identity, communication, image, and culture – Fridolin Dietrich on Employees and Companies.
(Published 2006)
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How communication by IT- companies can be programmed for success.
(Published 2006)
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