The Zebra Principle

Identity development as Management strategy – New Solutions to Corporate Identity

Author: Fridolin Dietrich
Release date: September 2006
Length: 140 pages

The Zebra principle gives you a glimpse into the varying reasons and you are familiarized with the methods for using identity development in your work.

Modern Brand Management

Innovative Approaches/ Practical Implementations

Author: Franz-Rudolf Esch
Release date: May 2013 (4th Edition)
Length: 1,537 pages

Modern Brand Management by Franz-Rudolf Esch is a comprehensive reference guide to the innovative leading and managing of brands.

What makes brands successful?

Neuropsychology in brand management

Author: Christian Scheier, Dirk Held
Release Date: October 2012 (3rd Edition)
Length: 276 pages

This book is an easy read, but by no means does it lack any substance. A thrilling glimpse into the psychology and neuropsychology of brand management.

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