The Zebra Principle
Identity development as Management strategy – New Solutions to Corporate Identity
Author: Fridolin Dietrich
Release date: September 2006
Length: 140 pages
The Zebra principle gives you a glimpse into the varying reasons and you are familiarized with the methods for using identity development in your work.
Modern Brand Management
Innovative Approaches/ Practical Implementations
Author: Franz-Rudolf Esch
Release date: May 2013 (4th Edition)
Length: 1,537 pages
Modern Brand Management by Franz-Rudolf Esch is a comprehensive reference guide to the innovative leading and managing of brands.
What makes brands successful?
Neuropsychology in brand management
Author: Christian Scheier, Dirk Held
Release Date: October 2012 (3rd Edition)
Length: 276 pages
This book is an easy read, but by no means does it lack any substance. A thrilling glimpse into the psychology and neuropsychology of brand management.