kbo-Kliniken des Bezirks Oberbayern – Group over over 30 clinics and institutions with focus in psychiatry, psychotherapy and psychosomatics

Identity and branding strategy, corporate design, implementation, internal communication

  • Sector: Clinics | Health Care
  • Employees: 6,300
  • Project: Corporate Identity

Purpose of the project

  • Positioning of the kbo-brand
  • Development of an employer brand
  • Focus on the integration of internal target groups

Project services

  • Analysis
  • Identity strategy
  • Brand essence and values
  • Positioning
  • Self-perception
  • Tagline
  • Vision and Mission workshop
  • Company strategy workshop
  • Corporate design
  • Design manual
  • Corporate principles
  • Brand architecture
  • Company magazine
  • Classifieds/Recruitment ads

Results

  • Identity strategy for the kbo-brand
  • Clear positioning of the kbo-umbrella brand in relevant target groups
  • Conception and implementation of a company-specific look&feel
  • Internal communication via virtual brand space, roadshow at the facilities

More information

→ Journal article: Operation Brand- case study

→ Case study Klinikum Erding

→ All Case studies

→ Contact

Dietrich Identity’s comprehensive consulting approach is what convinced us. It helped us to determine and effectively implement our newly developed self-perception “Reliability on your side.”

Martin Spuckti – ManagerClinics in the district of Upper Bavaria (kbo)