- Sector: Clinics | Health Care
- Employees: 6,300
- Project: Corporate IdentityDie Gesamtheit der Kommunikations-, Marken-, Gestaltungs- un... weiter
Purpose of the project
- Positioning of the kbo-brand
- Development of an employer brand
- Focus on the integration of internal target groups
Project services
- Analysis
- Identity strategy
- Brand essence and values
- Positioning
- Self-perception
- Tagline
- VisionDie Vision beschreibt die Zukunft einer Organisation. Hierin... weiter and MissionDie Mission zielt auf die Emotion, schließlich sollen Mens... weiter workshop
- Company strategy workshop
- Corporate design
- Design manual
- Corporate principles
- Brand architecture
- Company magazine
- Classifieds/Recruitment ads
Results
- Identity strategy for the kbo-brand
- Clear positioning of the kbo-umbrella brand in relevant target groups
- Conception and implementation of a company-specific look&feel
- Internal communication via virtual brand space, roadshow at the facilities