Our Experience

How do we work? True to our values.

Personally, because strength, values and identity evolves from inside of the company. Systematically, because only a clear principle of procedure may take more complex organizations on a brand journey. Professionally, because experience counts. For us 15 years, 300 projects with more than 70 companies out of 12 branches. But what counts most is cooperation. Because what makes an authentic brand is the “we-feeling”.

What Prof. Dr. Bruno Streit of Netzwerk BioFrankfurt had to say about us:
“Profiling, integration of all those part of the network and positive creation of a mission statement and style guides were all a seamless process with Dietrich Identity and gave us the feeling of having played an active part in the forming process, at no point having handed over the reins.”

Our Founder

Fridolin K. Dietrich is an organizational psychologist with an MBA in business-administration. He founded Dietrich Identity in 2003 with the vision to have not only of the market, but their employees and their common values ​​at the center of his strategic considerations. During his time as a marketing and brand manager in the industry, he repeatedly recognized shortcomings and weaknesses in employee participation and value orientation. Based on this experience, he developed the approach of Dietrich Identity.

For over 20 years he has been advising both national and international brands in diverse branding and identity projects. These include well known enterprises such as Webasto, Caritas, Estee Lauder, Vox Television, Leoni AG – as well as lesser known, but no less successful, public institutions, foundations and organizations.

In his teaching activities, he has taught more than 2,500 students at academies and universities and is a keynote speaker at conferences and events. He is also the author of numerous articles, the book “The Zebra Principle – identity development as a management strategy” and writes regularly in this blog. In 2005, he was appointed by the European Union as an expert on brand management and CI.

Looking for a short profile? Just click here.

Our Claim and our images

Our claim is “Discover Identity Together”. For us this means setting out on a journey with the members of an organization in order to discover their identity or their brand. Companies and brands that want a distinct profile need to clearly form their identity. Identity is forged from the inside out and not the other way around. You can’t buy it or just commission advertising agencies or designers to come up with it. Creating this identity involves various tasks, the right methods and certain phases. This is done step by step to ensure the results are comprehensible for everyone and sustainable. How do we accomplish this? Systemically, personally and with experience.

Our imagery is inspired by this shared journey of discovery. Images of a journey through the world of cultures and identities.