OUR WHY | WE INCREASE COMPANY VALUE
We believe that marketing with a strong and authentic brand increases company value, attracts potential employees and increases sales.
OUR HOW | WE LOVE OUR TRUE VALUES
Together, systematically and holistically. Our true values.
With our true value together, we live the personal exchange. We involve our customers in the brand development process through interactive workshops and make it understandable for them. Participation thus becomes empowerment.
With our true value holistically, we think 360 degree about your brand, from external and self-image to strategy, design, marketing communication and internal activation. In this way, you gradually increase your company value.
Our methods that have been tried and tested over many years have led to a clear approach. Our true value systematically enables us to accompany complex organisations and get to the heart of what makes your company strong as a brand.
OUR WHAT
We offer systematic, participative and holistic brand management, from consulting and strategy to design, communication and internal brand activation.
OUR FOUNDER
Fridolin Dietrich founded Dietrich Identity in 2003 with the vision of putting the identity of his clients at the center of strategic considerations.
During his career he was responsible for marketing and brands for 10 years, and with Estée Lauder he learned the significance of high value brands at an early stage. Later, he came to know the strength of competence-based corporate identity concepts through his spiritual mentor Benno Keysselitz.
Because of this experience and his training in business administration and organizational psychology, he is convinced that an organizations’ strength lies in the discovery of their own identity, and of the leading role of the corporate brand.
At the DID Team we understand our task as a competent moderator in this journey of discovery, and as a brand expert in the implementation process.
The philosophical basis is a consulting approach he developed is called the ‘Zebra Principle.’ You can read a profile of him in the Süddeutsche Zeitung here.
If you would like to invite him to a keynote lecture, please find out more here.”