OUR TEAM
“If I walk ahead of you, I don’t know whether I will put you on the right track.
If you walk in front of me, I don’t know if you will put me on the right path.
If I walk next to you, we will find the right way together”— says an African proverb.
“Together” is the expression of a true value of our DID brand identity. This is exactly how we understand our cooperation. As the Dietrich Identity Team, we are only as strong as how we get a strong brand off the ground together with our clients.
*As an example in the picture above, a part of the current team and on the far right a client’s employee.
OUR FOUNDER
“I founded Dietrich Identity in 2003 with the idea of putting not only marketing but also the identity of our clients at the center of communication considerations.
I was responsible for marketing and brands in industry for 10 years and at Estée Lauder I learned about the special value of ‘valuable’ brands at an early stage. Later on I got to know the strength of competence-oriented corporate identity concepts through my spiritual mentor Benno Keysselitz.
Together with my training in business administration and organizational psychology, I was convinced that the strength of organizations lies in the discovery of their own identity and that the corporate brand has a leading role in this.
As the DID Team we understand our task as a competent moderator in the process and as a brand expert in the implementation process.
The philosophical basis is a consulting approach I developed which I call the ‘Zebra Principle.’ You can read an early portrait of me in the Süddeutsche Zeitung here.
And here you can download a short profile about me. If you would like to invite me to a keynote lecture, please find out more here.”
Yours
Fridolin Dietrich