“If I walk ahead of you, I don’t know whether I will lead you down the right path.
If you walk in front of me, I don’t know if you will lead me down the right path.
If I walk next to you, we will find the right path together”— says an African proverb.
‘Togetherness’ is on of Dietrich Identity’s core brand values. That is exactly how we at DID understand collaboration. We recognize that we are only as strong as the brands we create and launch together with our clients.
*As an example in the picture above. There are a few of our current team members and on the far right an employee of one of our clients.
“I founded Dietrich Identity in 2003 with the vision of putting marketing and the identity of our clients at the center of communication considerations.
During my career I was responsible for marketing and brands for 10 years, and with Estée Lauder I learned the significance of high value brands at an early stage. Later, I came to know the strength of competence-based corporate identity concepts through my spiritual mentor Benno Keysselitz.
Because of this experience and my training in business administration and organizational psychology, I am convinced that an organizations’ strength lies in the discovery of their own identity, and of the leading role of the corporate brand.
At the DID Team we understand our task as a competent moderator in this journey of discovery, and as a brand expert in the implementation process.