OUR WHY
OUR VISION: We bring you to the next level
Together we design identity and brand management. So that your company and your brand visually, culturally and communicatively reach a new level in awareness, sympathy and demand.
OUR HOW
OUR MISSION: We love brands
Because it works holistically both internally and externally. We know strategy. But we also roll up our sleeves for implementation. And together with our clients, we discover what everyone needs but very few have. True values.
OUR WHAT
OUR SERVICE: We brand you identity
We live holistic branding, from consulting to strategy, corporate design, marketing communication to the training of values. So that the transformation is also visible, perceptible and tangible.
OUR FOUNDER
Fridolin Dietrich founded Dietrich Identity in 2003 with the vision of putting the identity of his clients at the center of strategic considerations.
During his career he was responsible for marketing and brands for 10 years, and with Estée Lauder he learned the significance of high value brands at an early stage. Later, he came to know the strength of competence-based corporate identity concepts through his spiritual mentor Benno Keysselitz.
Because of this experience and his training in business administration and organizational psychology, he is convinced that an organizations’ strength lies in the discovery of their own identity, and of the leading role of the corporate brand.
At the DID Team we understand our task as a competent moderator in this journey of discovery, and as a brand expert in the implementation process.
The philosophical basis is a consulting approach he developed is called the ‘Zebra Principle.’ You can read a profile of him in the Süddeutsche Zeitung here.
And here you can download a short profile about him. If you would like to invite him to a keynote lecture, please find out more here.”