Our TRUE VALUES ACADEMY ensures the sustainability of your brand values

Our values are what transform a logo into a brand and give companies a sense of unity. The specific values of a company  characterise the brand and they define its corporate attitude. Therefore, it is not only necessary, but also desirable for businesses to create true and authentic brand values. It is this collective attitude and those shared values that give direction to all actions of a corporate brand.

With the establishment of our TRUE VALUES ACADEMY, we are placing particular emphasis on the long-term sustainability of our preceded True-Values-work. It is important to understand that identity is not only brand design and communication, but also the behavior of a company and its corporate culture. That aligns with our claim to think of a brand’s identity in a holistic way.

In our TRUE VALUES ACADEMY we offer you various trainings that aim to anchor your ‘True Values’ consistently in your company. By letting your employees take part in the process of examining the suitability for every day use, they will feel motivated and included.  Hence, participation is key in our training.

“With our range of training courses from the TRUE VALUES ACADEMY, we enable managers and employees to use and implement the company or brand values in a targeted manner.“

Sabine Valentin, trainer TRUE VALUES ACADEMY


  • Satisfaction – Results can be implemented directly in everyday life and are understandable to everyone.
  • Time Saving – Flexible times and capacities. Predetermined times are adhered to, which allows you to structure your day.
  • Comfort – Excellent organization means you can concentrate 100% on the content and exercises.
  • Entertaining -Interactive content where you can get involved and contribute – or just listen.
  • Flexibility – Whether face-to-face or online training, we offer you the option you feel most comfortable with and that fits best into your routines.


We at Dietrich Identity love to help our clients discover the power of brands to make long-lasting and positive impressions, both internally and externally. We also love strategy, and to roll up our sleeves for implementation. During their journey with us our clients discover what everyone wants to find but very few do ― their true values.

Find an overview of our skills and service areas below:

Brand Consulting

A strong brand is the basis and guide for your marketing. Together with you, we explore the success factors of your brand and develop a suitable strategy and positioning for your brand. We base this on the brand model we developed: the Dietrich Identity Brand Flower. It puts your brand values in the right light.

Brand strategy

Branding without a strategy is like a journey without a destination or a map. Together with you we develop the strategic framework. For this we have rethought the “Golden Circle”. Our 4 W form the framework for your overall strategy in the form of vision, mission, values and growth strategy.

Marketing Communication

Strong brands and strong communication are no coincidence. That is why we develop communication concepts for you as a marketing plan for your new market presence, both internally and externally. And we also conceive, write, design and produce a wide variety of brand communication measures for you.

Corporate Identity

The corporate identity, one’s own self-image, is the most important link between the company, the people and the target group. This way, you broaden the communication by the dimensions of performance and behavior – because clear communication of all services is just as crucial to success as the perceptibility of your culture and your company character through history, behavioral standards and symbols.

Corporate Design

Your company-specific appearance makes your brand recognizable and unique. We have learned one thing from the multitude of branding projects: a visualized strategy is the strongest and most efficient tool to show the public a uniform, positive image and to increase awareness of your company.


Vision, values, and guiding principles are all just waiting patiently as ideas on paper as long as they are not lived. With our activation workshops, we ensure that the basics of your brand are understood, applied and implemented by everyone in your company. Together with we will inspire your employees and get them on board in a fun way.