STRONG BRANDS ARE CREATED AS A TEAM
Recognize your success factors with our brand workshops
Every brand has certain success factors. Often they have just become more and more difficult for employees to recognize over time. The solution: an objective view from the outside.
We have bundled our experience from over 400 projects in various workshops. So that with our facilitation you can develop a clear brand idea which makes your brand visible, tangible and perceptible.
Interactive and developed together, they inspire people and bring employees back on board. That is why we understand brand work as empowerment. So that employees can really become brand ambassadors.
Click and find out more about the individual workshops
Do you want to know what is associated with your brand? Do you want to get to know your brand’s success factors? Do you want to take a look at your most important brand characteristics? And do you want to know how to make your brand fit for the future? Then our Brand workshop is just right for you. A first look at your brand, which will certainly make your communication work easier for you afterwards.
A beginner’s workshop, 1/2 day, on site or online.
Why are you active in the market with your company? What moves and inspires you? What do you want to change? What would you like to give society with your company? What is your purpose? In our one-day vision workshop, we work out the legendary “why” with you. And at the end of the Vision workshop, you will have worked out your vision with our support.
A build-up workshop, 1 day, on site.
How do you want to achieve your vision? Who do you want to reach? What is the purpose of your company? How do you motivate people? Can you describe the core business in one sentence? In our one-day Mission workshop, together we formulate your mission statement and bring clarity to the strategy.
A build-up workshop, 1 day, on site.
Do you want to find out which values are really integral to your company? Do you want your values to be relevant to your target groups? Do you long for qualities that set you apart from others? Or do you communicate such a variety of corporate values that it is difficult to live and experience your values? A workshop about the “true” values of your brand. Our most popular and most booked workshop. For a brand identity that keeps its promises.
An advanced workshop to develop the brand identity and the brand model, 1 day, on site.
Would you like to develop a strategic framework in one go? Do you need to establish a structure for your guiding principles? Do you want to strategically develop your mission statements’ content as a team? Would you like as many employees as possible to participate in the development of the mission statement? Are you formulating activation-guidelines in your company? Do you need help putting together the mission statement team? Or support with the design and publishing of your guiding principles?
To create a mission statement that gets put into practice, it is best to use a bottom-up approach instead of top-down. Develop your company’s specific corporate mission statement with our help.
A special workshop lasting several days, depending on the size of the company and team in 3–5 days, on site.
Have you developed a new guiding principle that you want to implement at one or more company locations? Would you like to develop a process concept with our experience? Would you like to involve as many employees as possible at the locations?
Let us work together to develop a suitable format so that your new guiding principle reaches and motivates all employees.
A workshop on top of the mission statement workshop, 1/2 day, on site or online.
Why does corporate design make sense and why is it crucial for corporate success these days? How is your company currently perceived? What expectations are generated in the customer? Which “must haves” do we need? Which “may haves” offer flexibility? Which associations should your visual branding generate in order to reach the right target group? Anyone looking for an on-brand design process with a lot of participation is in good hands in this workshop.
A beginner’s workshop, 1/2 day, on site or online.
Facebook, Twitter, Instagram, LinkedIn, Xing or rather Tiktok? Which social media channel suits you best? What are the advantages and disadvantages? What about effort and costs? What kind of themes can you play? Does an editorial plan make sense?
The use of social media needs to be well thought out and properly prepared. In the workshop you will get an explanation of the principle of individual networks and you can choose the right channels for yourself. On request, we can also take care of the visual set-up of the channels with icons, header images, brand logos and brief descriptions.
A beginner’s workshop, 1/2 day, on site or online.
How do company or brand values affect communication? Who are the target groups of your brand? How is the competition positioned? What are the communication goals? How do you want to position yourself? What is still to be done? Develop the starting point for your brand communication with us through interactive methods and exciting insights.
An advanced workshop, 1/2 day, on site or online.
Working out future topics together? Developing a stronger sense of togetherness? Taking your colleagues with you on the journey? We are experienced with large group workshops for 30 to 150 participants, if needed. Those are ideal for association days, future workshops, networking events or larger gatherings.
YOUR BENEFITS
- Satisfaction – Results can be implemented directly in everyday life and are understandable to everyone.
- Time saving– Flexible times and capacities. Predetermined times are adhered to, which allows you to structure your day.
- Comfort – Excellent organization means you can concentrate 100% on the content and exercises.
- Fun – Interactive content which you can contribute to and help shape – or even just listen.
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OUR SERVICES AT A GLANCE
We at Dietrich Identity love to help our clients discover the power of brands to make long-lasting and positive impressions, both internally and externally. We also love strategy, and to roll up our sleeves for implementation. During their journey with us our clients discover what everyone wants to find but very few do ― their true values.
Here you will find an overview of our skills and service areas:
A strong brand is the basis and guide for your marketing. Together with you, we explore the success factors of your brand and develop a suitable strategy and positioning for your brand. We base this on the brand model we developed: the Dietrich Identity Brand Flower. It puts your brand values in the right light.
Branding without a strategy is like a journey without a destination or a map. Together with you we develop the strategic framework. For this we have rethought the “Golden Circle”. Our 4 W form the framework for your overall strategy in the form of vision, mission, values and growth strategy.
Strong brands and strong communication are no coincidence. That is why we develop communication concepts for you as a marketing plan for your new market presence, both internally and externally. And we also conceive, write, design and produce a wide variety of brand communication measures for you.
The corporate identity, one’s own self-image, is the most important link between the company, the people and the target group. This way, you broaden the communication by the dimensions of performance and behavior – because clear communication of all services is just as crucial to success as the perceptibility of your culture and your company character through history, behavioral standards and symbols.
Your company-specific appearance makes your brand recognizable and unique. We have learned one thing from the multitude of branding projects: a visualized strategy is the strongest and most efficient tool to show the public a uniform, positive image and to increase awareness of your company.
Vision, values, and mission statements are all just waiting patiently as ideas on paper or the Internet as long as they are not lived. With our activation workshops, we ensure that the basics of your brand are understood, applied and implemented by everyone in the company. Together with you we inspire your employees and get them on board in a fun way.
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