- Without identity, there is no strong brand.
- Without a brand, there is no efficient marketing.
- A logo is just an identifier. A brand has values and attitude.
- Values create attitude and culture.
- Real values are particularly relevant and credible.
- The brand essence provides differentiation.
- The central idea creates the box seat in the customer’s mind.
- Identity and brand processes are change processes.
Our brand essence: TRUE VALUES
Our guiding principle: We discover with our customers what everyone needs, but very few have. True values.
Our brand value: TOGETHER
Facets: inclusive, clear, personal
Our guiding principle: Through interactive workshops and close personal exchange, we involve our clients in all steps of the brand development journey, working side-by-side so that our clients understand each step. Thus, participation becomes empowerment.
Facets: internal and external, sustainable, interdisciplinary
Our guiding principle: With our interdisciplinary team, we regard your brand holistically – from strategy and design to marketing communication. Thus, creating sustainable growth.
Our brand value: SYSTEMATIC
Facets: tried and tested methods, reliable results, to the point
Our guiding principle: On the basis of our tried and tested methods and after years of experience, our brand work is systematic. With reliable results we get to the heart of your company brand.
Our participatory approach is what makes us special. Stakeholders become participants as we proceed side-by-side.