OUR LEARNINGS

Without identity, there is no strong brand.
Without a brand, there is no efficient marketing.
A logo is just an identifier. A brand has values and attitude.
Values create attitude and culture.
Real values are particularly relevant and credible.
The brand essence provides differentiation.
The central idea creates the box seat in the customer’s mind.
Identity and brand processes are change processes.

OUR VALUES

Our brand essence: TRUE VALUES

Our guiding principle: We discover with our customers what everyone needs, but very few have. True values.

Our brand value: TOGETHER

Facets: inclusive, clear, personal

Our guiding principle: Through interactive workshops and close personal exchange, we involve our clients in all steps of the brand development journey, working side-by-side so that our clients understand each step. Thus, participation becomes empowerment.

Our brand value: HOLISTIC

Facets: internal and external, sustainable, interdisciplinary

Our guiding principle: With our interdisciplinary team, we regard your brand holistically – from strategy and design to marketing communication. Thus, creating sustainable growth.

Our brand value: SYSTEMATIC

Facets: tried and tested methods, reliable results, to the point

Our guiding principle: On the basis of our tried and tested methods and after years of experience, our brand work is systematic. With reliable results we get to the heart of your company brand.

OUR APPROACH

Our participatory approach is what makes us special. Stakeholders become participants as we proceed side-by-side.

KICK-OFF
In the kick-off workshop, a common understanding of the identity & brand is created and we take a first look at what makes you successful.
ANALYSIS
The analysis examines the perception of the identity or brand. We use qualitative and quantitative methods.
STRATEGY
In the strategy, we jointly clarify the vision, mission and values and thus define the target positioning for the future.
DESIGN
We design the visual appearance, because for us a successful corporate design is visualised strategy and contributes decisively to the perception of the transformation and thus the success of a company in the future.
COMMUNICATION
For marketing communication, we develop the central idea for communication, which contributes to the brand essence. In order to do so we create a marketing plan and present examples for various target groups.
ACTIVATION
Company or brand values are only as good as their application in practice. In our TRUE VALUES ACADEMY training, we ensure a practice-oriented implementation of values from management level to employees.
IMPLEMENTATION
To build brand awareness, sympathy and usage, we put the brand essence on display. We also implement measures in terms of concept, text, graphics, and (moving) images, both analog and digital.
SUSTAINABILITY
Every new brand appearance takes time to be noticed both in the market and by employees – and to bear fruit. Then an evaluation makes sense to find out what has worked in the long term and where there is potential for improvement.

DO YOU HAVE ANY QUESTIONS OR PARTICULAR NEEDS YOU WOULD LIKE TO DISCUSS?

3 ways you can get in touch with us

DIGITAL

via Email.

ANALOG

via telephone +49 89 5527188-0

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ABOUT US

We at Dietrich Identity love to help our clients discover the power of brands to make long-lasting and positive impressions, both internally and externally. We also love strategy, and to roll up our sleeves for implementation. During their journey with us our clients discover what everyone wants to find but very few do ― their true values.

OUR SERVICES

OUR LEARNINGS

OUR VALUES

OUR APPROACH

DO YOU HAVE ANY QUESTIONS OR PARTICULAR NEEDS YOU WOULD LIKE TO DISCUSS?

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