OUR 7 BELIEFS

1. A strong brand does not exist without a strong brand identity.
2. For efficient marketing a brand is needed.
3. A logo is merely a symbol. A brand conveys values and attitude.
4. True values create attitude and self-confidence.
5. The brand essence takes the primary position in the client’s mind.
6. Digitization requires a clear brand strategy.
7. Brand management is based in the present with eyes on the future.

OUR WHY

If life doesn’t have a vision to strive for, then there’s no motive to make an effort.

Our vision: Imagine a world in which every organization has a clear profile and true values.

OUR HOW

Our values are what transform a logo into a brand. Our values characterize us as the DID team and influence our actions. They are our collective attitude that give our actions meaning and direction within the framework of our Dietrich Identity brand.

Our brand essence: TRUE VALUES

Our guiding principle: We discover with our customers what everyone needs, but very few have. True values.

Our brand value: TOGETHER

Facets: inclusive, clear, personal

Our guiding principle: Through interactive workshops and close personal exchange, we involve our clients in all steps of the brand development journey, working side-by-side so that our clients understand each step. Thus, participation becomes empowerment.

Our brand value: HOLISTIC

Facets: internal and external, sustainable, interdisciplinary

Our guiding principle: With our interdisciplinary team, we regard your brand holistically – from strategy and design to marketing communication. Thus, creating sustainable growth.

Our brand value: SYSTEMATIC

Facets: tried and tested methods, reliable results, to the point

Our guiding principle: On the basis of our tried and tested methods and after years of experience, our brand work is systematic. With reliable results we get to the heart of your company brand.

OUR APPROACH

Our participatory approach is what makes us special. Stakeholders become participants as we proceed side-by-side.

KICK-OFF BRAND
In the kick-off workshop, a common understanding of the brand is created and we take a first look at what makes the brand successful.
BRAND ANALYSIS
Brand analysis examines the brand’s image of itself and the image others have of it, because for a successful brand it is crucial to know how clients and end-consumers perceive the brand.
BRAND STRATEGY
In developing brand strategy, we discover TRUE VALUES and define brand identity and brand architecture.
BRAND DESIGN
For us, a successful appearance is a visualized strategy and thus it makes an important contribution to the success of a company.
MARKETING COMMUNICATION
For marketing communication, we develop the central idea for communication, which contributes to the brand essence. In order to do so we create a marketing plan and present examples for various target groups.
ACTIVATION
Company or brand values are only as good as their application in practice. In our TRUE VALUES ACADEMY training, we ensure a practice-oriented implementation of values from management level to employees.
IMPLEMENTATION
To build brand awareness, sympathy and usage, we put the brand essence on display. We also implement measures in terms of concept, text, graphics, and (moving) images, both analog and digital.
SUSTAINABILITY
Every new brand appearance takes time to be noticed both in the market and by employees – and to bear fruit. Then an evaluation makes sense to find out what has worked in the long term and where there is potential for improvement.

DO YOU HAVE ANY QUESTIONS OR PARTICULAR NEEDS YOU WOULD LIKE TO DISCUSS?

3 ways you can get in touch with us

DIGITAL

via Email.

ANALOG

via telephone +49 89 5527188-0

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ABOUT US

We at Dietrich Identity love to help our clients discover the power of brands to make long-lasting and positive impressions, both internally and externally. We also love strategy, and to roll up our sleeves for implementation. During their journey with us our clients discover what everyone wants to find but very few do ― their true values.

OUR SERVICES

OUR 7 BELIEFS

OUR WHY

OUR HOW

OUR APPROACH

DO YOU HAVE ANY QUESTIONS OR PARTICULAR NEEDS YOU WOULD LIKE TO DISCUSS?

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