WHY DO ZEBRAS HAVE STRIPES?

Most people think it’s a matter of design, but in nature, stripes are a survival strategy: they create identity, recognition and protection in complex environments.

At Dietrich Identity GmbH, we help companies achieve the same thing. We clarify their identity and translate it into strong positioning, credible communication and coordinated leadership and culture, because in today’s markets, brand identity is not decoration, but a strategic advantage.

ZEBRA CANVAS 2.0 – TRUE VALUES AS A SYSTEM
With Zebra Canvas 2.0, we have developed our principle into a practice-oriented brand model. It translates our philosophy into a systematic tool that combines strategy, design, communication and culture.

This turns the brand into a strategic control variable: measurable in its impact, tangible in its culture and effective in its communication. Zebra Canvas 2.0 provides orientation in transformation and makes true values the common thread of sustainable brand management.

WHY WE DO WHAT WE DO

For over 20 years, we have been accompanying companies on their journey to identity and branding. What drives us? Curiosity, the joy of design and the desire to think in detail. This is precisely what keeps us young, innovative and in tune with the times – for our customers, for strong brands and for genuine values.

What sets us apart
As Leading Innovator 2026, we don’t just develop brand strategy, we implement it – in design, communication and culture. This creates brands that provide orientation, master transformation and ensure growth.

We rethink business models, even where others cling to the old ways. Through innovative approaches, we break patterns, create new customer experiences and occupy niches. In this way, we secure competitive advantages and make companies resilient for the future.

Our mission
We create brands with substance: based on genuine values, developed systematically and holistically. In this way, we strengthen companies economically and make them socially responsible.

OUR APPROACH

Our participatory approach is what makes us special. Stakeholders become participants as we proceed side-by-side.

  • KICK-OFF

    In the kick-off workshop, a common understanding of the identity & brand is created and we take a first look at what makes you successful.

  • ANALYSIS

    The analysis examines the perception of the identity or brand. We use qualitative and quantitative methods.

  • STRATEGY

    In the strategy, we jointly clarify the vision, mission and values and thus define the target positioning for the future.

  • DESIGN

    We design the visual appearance, because for us a successful corporate design is visualised strategy and contributes decisively to the perception of the transformation and thus the success of a company in the future.

  • COMMUNICATION

    For marketing communication, we develop the central idea for communication, which contributes to the brand essence. In order to do so we create a marketing plan and present examples for various target groups.

  • ACTIVATION

    Company or brand values are only as good as their application in practice. In our TRUE VALUES ACADEMY training, we ensure a practice-oriented implementation of values from management level to employees.

  • IMPLEMENTATION

    To build brand awareness, sympathy and usage, we put the brand essence on display. We also implement measures in terms of concept, text, graphics, and (moving) images, both analog and digital.

  • SUSTAINABILITY

    Every new brand appearance takes time to be noticed both in the market and by employees – and to bear fruit. Then an evaluation makes sense to find out what has worked in the long term and where there is potential for improvement.

Why should you opt for us?

  • We have specialised in brand management for B2B companies for 20 years.
  • We are particularly experienced in the industrial environment, including 1st tier.
  • We are particularly experienced in the hospital environment, both somatic and psychiatric.
  • We are particularly experienced with social enterprises and municipal organisations.
  • You can find other sectors here.
  • Our advice is provided at senior level.
  • We support a rather small number of clients, but in a systematic, participative and above all holistic manner.
  • Our agency is located in the heart of the European market.
  • Strategy, design, communication and realisation come from a single source.
  • We pursue a consulting approach that is authentic, simple, clear and tailored to the needs of medium-sized companies

DO YOU HAVE ANY QUESTIONS OR PARTICULAR NEEDS YOU WOULD LIKE TO DISCUSS?

3 ways you can get in touch with us

DIGITAL

via Email.

ANALOG

via telephone +49 89 5527188-0

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ABOUT US

We at Dietrich Identity love to help our clients discover the power of brands to make long-lasting and positive impressions, both internally and externally. We also love strategy, and to roll up our sleeves for implementation. During their journey with us our clients discover what everyone wants to find but very few do ― their true values.

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