OUR 7 BELIEFS

1. No strong brand without an identity.
2. No efficient marketing without a brand.
3. A logo is a symbol. A brand conveys values and attitude.
4. True values create attitude and self-confidence.
5. The brand core creates the premier seat in the client’s head.
6. Digitization requires a clear brand strategy.
7. In brand management, the present is combined with the future.

OUR WHY

If life doesn’t have a vision to strive for, then there’s no motive to make an effort.

Our vision: Imagine a world in which every organization has a clear profile and true values.

OUR HOW

Our values are a source of energy that turns our logo into a brand. Our values are something valuable and desirable that characterize us as the DID team and influence our actions. They are our collective attitude that gives our actions meaning and direction within the framework of our Dietrich Identity brand.

Our brand essence: TRUE VALUES

Our guiding principle: We discover with our customers what everyone needs, but very few have. True values.

Our brand value: TOGETHER

Facets: inclusive, comprehensive, personal

Our guiding principle: Through interactive workshops and close personal interaction, we involve our clients in all steps of brand development and make those comprehensive for them. Thus participation becomes empowerment.

Our brand value: HOLISTIC

Facets: internal and external, sustainable, interdisciplinary

Our guiding principle: With our interdisciplinary team, we regard your brand holistically – from strategy and design to marketing communication. And thus create sustainable growth.

Our brand value: SYSTEMATIC

Facets: tried and tested methods, reliable results, to the point

Our guiding principle: On the basis of methods that have been tried and tested over many years, our branding work follows an explicit system. With reliable results, we get to the heart of what makes your company strong as a brand.

OUR APPROACH

Our participatory approach is what makes us special. So that stakeholders become participants. We proceed step by step or in an overall project.

KICK-OFF BRAND
In the kick-off workshop, a common understanding of the brand is created and we take a first look at what makes the brand successful.
BRAND ANALYSIS
Brand analysis (image analysis) examines the brand’s image of itself and the image others have of it. Because for a successful brand it is crucial to know how clients and end-consumers perceive the brand.
BRAND STRATEGY
In developing brand strategy, we discover TRUE VALUES and define brand identity and brand architecture.
BRAND DESIGN
For us, a successful appearance is a visualized strategy and thus it makes an important contribution to the success of a company.
MARKETING COMMUNICATION
For marketing communication, we develop the central idea for communication, which contributes to the brand essence. In order to do so we create a marketing plan and present exemplary measures for various target groups.
ACTIVATION
Company or brand values are only as good as their application in practice. In our TRUE VALUES ACADEMY training, we ensure a practice-oriented implementation of values from management level to employees.
IMPLEMENTATION
In order to build brand awareness, sympathy and usage, the brand core must be put on display. We also implement measures in terms of concept, text, graphics, and (moving) images, both analog and digital.
SUSTAINABILITY
Every new brand appearance takes time to be noticed both in the market and by employees – and to bear fruit. Then it makes sense to evaluate the measures taken in order to find out which have had a lasting effect and where there may be potential for improvement.

DO YOU HAVE ANY QUESTIONS OR A SPECIFIC REQUIREMENT?

3 ways to get in touch with us

DIGITAL

via E-Mail.

ANALOG

via telephone +49 89 5527188-0

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ABOUT US

At Dietrich Identity we love brands. Because brands have a lasting effect both internally and externally. We know strategy. But we also roll up your sleeves when it comes to realization. And we explore together with our clients what everyone needs, but very few have. True values.

OUR SERVICES

OUR 7 BELIEFS

OUR WHY

OUR HOW

OUR APPROACH

DO YOU HAVE ANY QUESTIONS OR A SPECIFIC REQUIREMENT?

SHARING IS CARING