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Without a strong identity a strong brand cannot exist

Through our experience from almost 400 brand projects, we know how to develop strong brands and how to improve the success factors of your brand. Together we create the foundation for all communication and marketing measures and thus ensure your company’s success. A strong, distinctive brand has the advantage of being effective both internally and externally. If everything else is built on your brand, your marketing will be more precise, targeted and efficient.


In this digital era, your brand has an inestimable value. It simplifies digital transformation, specifies tonality and messages while creating recognition and flexibility for social network use. Equipped with values and an attitude, it is invaluable for creating special customer experiences, ambitious growth strategies and of course for innovations that inspire your customers.

That is why we extract your most important brand values – face to face with you – and summarize them in our brand model, the “Brand Flower”. This forms the strategic basis of your brand, the brand identity.

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We at Dietrich Identity see ourselves as strategic brand consultants who, with our know-how, understand how to lead and accompany management, employees and other stakeholders in a brand process and to inspire them to leverage the success factors of your brand.

Some will now ask themselves why they need a brand agency and what really distinguishes brand agencies from advertising agencies or marketing agencies.

Branding and marketing are two very different tasks. Brand is perception, fascination and reduction of complexity. Marketing is communication, media, action and target audience work. They are interdependent, but they have completely different requirements. As a branding agency, we focus on the development of a sound brand base, which forms the foundation for subsequent marketing measures. The brand is the strategic foundation on which everything else, including marketing, is built.

Many entrepreneurs underestimate the energy and also the value of their brand. The brand inspires, motivates, creates solidarity and a sense of togetherness internally, and awareness, sympathy and recognition externally. As an agency for brand consulting, we create a strategic brand base with you, on which the subsequent marketing measures can be economically alligned. With a strong brand, you precisely meet the wishes and needs of your audience and turn them into your customers.

For almost two decades and 400 brand projects from 10 industries, as well as the implementation of hundreds of workshops and seminars on brand consulting, we are one of the most experienced brand agencies in Germany. Rely on our expertise for your sales success!

Put your brand to the test with our brand check and receive 3 recommended actions.


Dietrich Identity is an owner-managed, nationally and internationally active brand agency based in Munich. Companies from Bavaria and all of Germany, as well as Austria and Switzerland, are among our customers. Holistic, collaborative and systematic – these are the values that shape our work with you.

Together and face-to-face, we will explore your company and brand identity. During the whole process our experienced employees are there for you. Our systematic approach, which has been tried and tested over many years, ensures participation and results and thus turns stakeholders into participants.


The brand is the strategic corporate foundation that ensures that products and services have a distinct image in the market. As experienced brand consultants, we see time and again that entrepreneurs fail to recognize the strength and energy of their brand and immediately put their budget into specific marketing measures. But today it is no longer sufficient to simply offer a range of services. With the multitudes of competing products and services it is becoming more and more important to reserve a premier seat in your customers’ minds. Your brand is tailor-made for this.

Your brand needs a unique selling proposition for this primary position. The brand essence. Your brand needs to have something that sets it apart from the competition and makes it unique. To find out what this is, our brand experts examine your industry and your competitors critically and work out the brand essence that makes them successful. You will benefit from our cross-industry experience and many years of expertise, which also include excellent analysis and audit skills which are helpful for a realignment.

As a strategic brand consultancy, we not only develop the brand essence, but also essential brand values. We call them “true values”. They are the pillars and DNA of your corporate brand and the basis for brand success. Once we have deciphered the DNA of your brand through analysis, we can then design targeted advertising and marketing measures that convey these values to your target audience. Only if you yourself know your values and thus your brand identity can you use communication to inspire your customers’ desire and motivate them to buy. A brand strategy is therefore the big picture from which marketing measures are constantly being recreated.

It is important for you to know that our brand consultants not only design a promising brand, but are also instrumental in its long-term development. After all, nobody knows a brand better than the person who helped develop it. If you are looking for brand consulting in Germany, you are in the best of hands with us.

As part of a branding process, we clarify the following questions, among others:

  • How is your brand perceived?
  • What are the success factors of your brand?
  • How does digitization influence your brand?
  • What are the core values of your company?
  • What is your brand essence?
  • Who is your target audience?
  • Why should people from this target audience become your customers?
  • What is your brand promise and how can you fulfil it sustainably?
  • Which visual signals do you use to best reach your target group?
  • Which messages do you use to communicate most effectively?

Do you want to know what is associated with your brand? Do you want to get to know your brand’s success factors? Do you want to have a look at your brand values? Then our beginners workshop on branding is perfect for you. A first look at your brand, which will certainly make your communication work easier for you afterwards. Get an offer


We at Dietrich Identity love to help our clients discover the power of brands to make long-lasting and positive impressions, both internally and externally. We also love strategy, and to roll up our sleeves for implementation. During their journey with us our clients discover what everyone wants to find but very few do ― their true values.

Find an overview of our skills and service areas below:

Brand Consulting

A strong brand is the basis and guide for your marketing. Together with you, we explore the success factors of your brand and develop a suitable strategy and positioning for your brand. We base this on the brand model we developed: the Dietrich Identity Brand Flower. It puts your brand values in the right light.

Brand strategy

Branding without a strategy is like a journey without a destination or a map. Together with you we develop the strategic framework. For this we have rethought the “Golden Circle”. Our 4 W form the framework for your overall strategy in the form of vision, mission, values and growth strategy.

Marketing Communication

Strong brands and strong communication are no coincidence. That is why we develop communication concepts for you as a marketing plan for your new market presence, both internally and externally. And we also conceive, write, design and produce a wide variety of brand communication measures for you.

Corporate Identity

The corporate identity, one’s own self-image, is the most important link between the company, the people and the target group. With a strong corporate identity you broaden the communication effort by performance and behavior – because clear communication of all services is just as crucial to success as the perception of your company culture and character through history, behavioral standards and symbols.

Corporate Design

Your company-specific appearance makes your brand unique and recognizable. One thing we have learned from the multitude of branding projects we have undertaken: a visualized strategy is the strongest and most efficient tool to show the public a uniform, positive image and to increase awareness of your company.


Vision, values, and guiding principles are all just waiting patiently as ideas on paper as long as they are not lived. With our activation workshops, we ensure that the basics of your brand are understood, applied and implemented by everyone in your company. Together with we will inspire your employees and get them on board in a fun way.