CASE STUDY | PROJEKT PRO

Growth strategy for an IT company

The main idea

The brand essence “smart” gives the idea for the claim “work simple”. This is the basis for the simplification of the brand architecture as well as the sharpening of product portfolios and the brand communication.

Project occasion

Regional market presence

Unclear brand architecture Corporate brand vs. product brand

Strong growth in human resources

New Products

New target group engineers

 Projektleistungen

Kick-off Marke

Image analysis (self-image & public image)

Project services

Workshop Vision

Workshop values

Formulation of the brand identity (brand model)

Workshop positioning

Brand and product portfolio (architecture)

Communication concept for the different target groups

Concept, text and design of the image and product brochure

Activation workshop: values and brands

Brand Evaluation (2020)