CASE STUDY | PROJEKT PRO
Growth strategy for an IT company
The main idea
The brand essence “smart” gives the idea for the claimKurze und einprägsame Kompetenzaussage. Wir unters... “work simply”. This is the foundation for the simplification of the brand architecture as well as the shaping of their product portfolios and the brand communication.
Project occasion
Regional market presence
Unclear brand architecture Corporate brandEine Corporate Brand heißt übersetzt nichts ander... vs. product brand
Strong growth in human resources
New Products
New target group engineers
Project services
Kick-off brand
Image analysis (self-image & public image)
Project services
Workshop VisionDie Vision beschreibt die Zukunft einer Organisatio...
Workshop values
Formulation of the brand identity (brand model)
Workshop positioning
Brand and product portfolio (architecture)
Communication concept for the different target groups
Concept, text and design of the image and product brochure
Activation workshop: values and brands
Brand Evaluation (2020)