Akademie für neue Medien Kulmbach (Academy for new media Kulmbach)

Seminar Corporate and strategic communication, case studies

The Academy for New Media (Bildungswerk) e.V. is since 25 years the communication and journalism school in northern Bavaria. It offers young talents and newcomers the tools to the world of new media. A solid, practical journalism training is the foundation for a successful work in the editorial offices and departments.

The course Strategic Corporate Communications gives you in-depth understanding of corporate communication, their importance and responsibilities in the internal and external communication. They work all the major instruments of the objectives of the instruments to controlling. The focus is on understanding the context of the corporate strategy to the communication.