Birken AG

Positioning, User, Product Naming

  • Sector: Consumer Goods/Pharmaceuticals
  • Employees: 40
  • Project: Strategy
  • Year: since 2013

Purpose of the project

  • Developing a name for a new product
  • Planning marketing efforts

Project services

  • Product positioning
  • Developing a name with interdisciplinary teams
  • Preliminary research on trademark rights
  • Selection and presentation
  • Brand workshop
  • On- and offline user surveys
  • Findings on marketing efforts


  • Distinct positioning of consumer products for effective marketing communication
  • Recommendations for the optimization of communication activities