BLLV- Bayerische Lehrer- und Lehrerinnverband e.V. (Bavarian Teachers‘ Association)

Vision, Positioning and identity strategy

  • Sector: Education
  • Members: 50,000
  • Project: Corporate Identity

Purpose of the project

  • Decline of members
  • Decline of volunteers
  • New vision expected

Project services

  • Image analysis
  • Assessment and findings
  • Visions workshop
  • Positioning of the BLLV
  • Claim

Results

  • Identity strategy for management, executive committee and delegation
  • Clear positioning of the BLLV for members and new school types
  • Impact on integrated communication within the organization