Fränkische Rohrwerke Gebr. Kirchner GmbH & Co. KG

Brand essence analysis, Brand story

Fränkische Logo
  • Sector: Industry
  • Employees: 2,800
  • Project: Strategy
  • Year: 2014

Purpose of the project

  • Brand essence analysis
  • Positioning of the brand Fränkische Haustechnik (building services) within the HVAC branch

Project services

  • Brand and product analysis
  • Assessment and findings
  • Formulation of brand essence
  • Provisions


  • Development of a brand story for the brand Fränkische Haustechnik
  • Brand strategy for Fränkische Haustechnik
  • Establishing the USPs of the main products
  • Formation of product promises and messages