Klinikum Landkreis Erding

Visual Identity, Positioning, Corporate Principles

  • Sector: Clinics | Health Care
  • Employees: 800
  • Project: Corporate Identity

Purpose of the project

  • Working out and visualizing strengths of the public hospital
  • Integration of the two facilities Erding and Dorfen under an umbrella brand

Project services

  • Reputation analysis
  • Company identity
  • Visions workshop
  • Positioning
  • Tagline
  • Corporate principles
  • Visual identity
  • Design manual


  • Brand relevant positioning
  • Clear positioning as a public health care provider with top quality medicinal practices
  • Bottom up developing of corporate principles for integration in the internal target groups