Dietrich Identity 2003 to 2018 – 15 years of shaping changes
12 industries – 80 companies – 300 projects – 2800 expert interviews, and colleagues who participate with all their heart and soul.
Nature knows identity as a unique basis for orientation. The
Zebras’ stripes have their own identity, which on closer inspection is also completely unique. Just like our fingerprint. More about this here.
As a homage to this principle, our graphic designer Karin designed this walking zebra as a cartoon. You can find her and other personal memories of employees from the last 15 years here.
My Zebra Effect
For me, the most exciting realization was when Fridolin started telling me about his passion for zebras and their uniqueness. Each pattern is as individual as a human fingerprint. Honestly, I hadn’t really thought about zebras until then. There is so much to say about this that he wrote an entire book on it. That realization fascinates me to this day. That’s why I designed the little cartoon zebra with ID fingerprint so that it can walk over this website.
When the boss steps in himself…
Due to a glitch in the printing shop, our printing sign-off for kbo was postponed to a day when I was unavailable for personal reasons. A bit desperate and upset, I called Fridolin and shared my troubles with him. He immediately said ‘well then I’ll just go there myself’ – that was awesome.
Eight years ago we sat at the round table as a team for the first time. Our goal: presentation training to make our workshops more interesting for the clients. Today, numerous round tables later, we have convinced interested parties in our interactive workshops of our concepts and approaches. As a trainer and in my current position as an authorised representative of Dietrich Identity, I am very proud of this achievement!
I remember many wonderful workshops. The demands for each workshop are different and yet they all bring joy, because in the end you always get a result, the customer has a concept and I see satisfied and happy faces. This positive feedback always motivates me for my future projects.
Because we design the heart of a brand and company. We do this not alone, but together – in cooperation – with our clients.
My first workshop
A fond memory I have is of a workshop that had a very special atmosphere.
I got out of bed early, packed my small suitcase for a 2 day trip. We took the tram towards the main station to take the ICE to our client. Oh no! My train was stuck in the tunnel – 5 minutes, 10 minutes. Thank goodness it’s moving again!
Thanks to making allowance for the unexpected, I had enough time to catch the connection. Six hours later we are there. A monastery several hundred years old, numerous small hills, the mist meandering down their slopes. What a beautiful place for a workshop!
Each guest gets and their own Eiffel Tower
We thought about what we would like to give the guests after the celebration of our 10th anniversary. Since the Eiffel Tower is our most recognizable image, I found myself baking dozens of Eiffel Tower cookies in my kitchen. Every single tower cut to shape. Each individually wrapped in cellophane with a red bow. To sweeten the way home and as a mental support.
Werewolf in the gloomy forest
I remember very well our team building weekend in a lonely hut in the province of Salzburg. During the day, hikes and team tasks were scheduled, which were a lot of fun. One particular memory that stands out for me is the werewolf game with the whole group in the evening. It was such a great atmosphere – so mystical and exciting, but at the same time so cozy!
The Zebra Shoulders
I often start or end a team/company seminar with a shoulder patting exercise for “positive feedback”. It is often easier for us to point out something negative, to highlight the weaknesses of others. However, the participants need to find positive characteristics, strengths and behaviors in each person and thus need to connect with each other. Throughout this exercise we see time and again how individual each team member is. No two are alike – just like with the zebras from Dietrich Identity.
As a student, I was fortunate to do a two-week internship at Dietrich Identity in the summer of 2015. After the first week, I was supposed to independently evaluate Die Mission zielt auf die Emotion, schließlich so... weiter statements and present them in a team meeting. I slept very badly the night before my little presentation – I was so excited. I will never forget the moment because it gave me a great deal of self-confidence and the joy of presenting. Thank you for that and I wish you all the best for the next 15 years
For 15 years we have established a very special relationship between us and our customers. It is a partnership of a unique quality.
A community that is not only characterized by mutual understanding, but also contains great vitality, appreciation and interest. With this in mind, we often look at our clients and ask ourselves how we can best understand them.
How we can shape orientation, change and sense of community. Our clients not only are part of our history, but they also shape our own narrative. They are the basis of our work and the foundation of our success.
And they are closely connected to us: for 15 years, 180 months, 780 weeks or a good 5450 days. Time to take a closer look at this relationship and review selected moments.