Strategy

Strategy
Getting off the right way

Our way

Identity and brand work without strategy is like a journey without a destination and a map. Direct implementation solutions seem seductive but nobody can know if they are effective. Together we develop the strategic framework and discover central aspects of your identity through our analyzes and expert interviews.

Analysis of the actual situation, look to the future and conclusions from expert opinion form the first steps to your strategy. An integration of the parties involved is also crucial.
The next step is to define visionDie Vision beschreibt die Zukunft einer Organisatio... weiter, missionDie Mission zielt auf die Emotion, schließlich so... weiter and philosophy together. And formulate a coherent positioning for your brand. Both provide the basic orientation and will be linked to the strengths, future potentials and values of your organization.
The concept has to develop the creative idea, which brings the strategic framework to the point. Including an action plan for implementation.

Our Services

kick-off workshop
market and competition analysis
expert interviews
depth interviews
focus groups
workshop Vision
workshop Identity & Positioning
workshop strategic target categories
conceptphase: identity and brand development

References

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3 ways to get in contact with us.

Here’s the quickest:

By phone at +49 89 55 27 1880
Or by e-mail

The info route

The news route

Stay in touch with us. Our ‘Brandnews’ keeps you informed about current topics on corporate identityDie Gesamtheit der Kommunikations-, Marken-, Gestal... weiter and brandingAls Branding wird der gezielte, aktive Aufbau einer... weiter.

ABOUT US

We at Dietrich Identity love to help our clients discover the power of brands to make long-lasting and positive impressions, both internally and externally. We also love strategy, and to roll up our sleeves for implementation. During their journey with us our clients discover what everyone wants to find but very few do ― their true values.

OUR SERVICES

Our way

Our Services

References

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