Our way

Identity and brand work without strategy is like a journey without a destination and a map. Direct implementation solutions seem seductive but nobody can know if they are effective. Together we develop the strategic framework and discover central aspects of your identity through our analyzes and expert interviews.

  1. Analysis of the actual situation, look to the future and conclusions from expert opinion form the first steps to your strategy. An integration of the parties involved is also crucial.
  2. The next step is to define vision, mission and philosophy together. And formulate a coherent positioning for your brand. Both provide the basic orientation and will be linked to the strengths, future potentials and values of your organization.
  3. The concept has to develop the creative idea, which brings the strategic framework to the point. Including an action plan for implementation.

Our Services

  • kick-off workshop
  • market and competition analysis
  • expert interviews
  • depth interviews
  • focus groups
  • workshop Vision
  • workshop Identity & Positioning
  • workshop strategic target categories
  • conceptphase: identity and brand development


Do you have unanswered questions or specific needs?

3 ways to get in contact with us.

Here’s the quickest:

By phone at +49 89 55 27 1880
Or by e-mail

The info route

Register for one of our webinars and find out more about identity and brands

The news route

Stay in touch with us. Our ‘Brandnews’ keeps you informed about current topics on corporate identity and branding.