Identity and brand work without strategy is like a journey without a destination and a map. Direct implementation solutions seem seductive but nobody can know if they are effective. Together we develop the strategic framework and discover central aspects of your identity through our analyzes and expert interviews.
- Analysis of the actual situation, look to the future and conclusions from expert opinion form the first steps to your strategy. An integration of the parties involved is also crucial.
- The next step is to define vision, mission and philosophy together. And formulate a coherent positioning for your brand. Both provide the basic orientation and will be linked to the strengths, future potentials and values of your organization.
- The concept has to develop the creative idea, which brings the strategic framework to the point. Including an action plan for implementation.