CASE STUDY | PRIVATKLINIK DR. AMELUNG
Brand strategy, new market presence and marketing communication for the specialist clinic for psychiatry, psychosomatics and psychotherapy
Project occasion
Strategy workshop with new visionDie Vision beschreibt die Zukunft einer Organisatio... weiter and 5-year plan
Desire for new market presence
Employee survey
Project services
Reputation analysis with recommendations for action and measures
True values workshop to develop brand identity
Development of the central idea for marketing communication
Concept, implementation and media planning campaign
RelaunchWiedereinführung oder Reaktivierung eines Produkte... weiter website
Relaunch CD and development of style guide
PR package (trade and general press)
Referral marketing measures
Development of missionDie Mission zielt auf die Emotion, schließlich so... weiter statement
Corporate brochure
“In particular, the True Values Workshop with Dietrich Identity was a very positive experience for us. Through broad employee participation and interactive methods, we were able to gather a lot of input from a wide range of perspectives. We find the brand essence “healing atmosphere” very activating, motivating and typical for us.”