Brand strategy, new market presence and marketing communication for the specialist clinic for psychiatry, psychosomatics and psychotherapy

Project occasion
Strategy workshop with new vision and 5-year plan

Desire for new market presence

Employee survey

Project services
Reputation analysis with recommendations for action and measures

True values workshop to develop brand identity

Development of the central idea for marketing communication

Concept, implementation and media planning campaign

Relaunch website

Relaunch CD and development of style guide

PR package (trade and general press)

Referral marketing measures

Development of mission statement

Corporate brochure

Stephan Köhler

“In particular, the True Values Workshop with Dietrich Identity was a very positive experience for us. Through broad employee participation and interactive methods, we were able to gather a lot of input from a wide range of perspectives. We find the brand essence “healing atmosphere” very activating, motivating and typical for us.”