CASE STUDY | SUNOTEC
Rebranding SUNOTEC from a reliable installation partner to an integrated solution provider.
Over the past 12 years, SUNOTEC has developed into one of Europe‘s leading service providers for the turnkey construction of solar PV systems. Dietrich Identity rebranding task was to create a strong, internationally recognised brand with an international approach.
To secure rapid growth and make the company fit for the future, we aimed to get to the core of SUNOTEC and raise its value through a brand identity strategy, followed by a strong, effective marketing campaign.
PROJECT CAUSE
Company expansion
Internationalization
Diversification
PROJECT SERVICES
Brandpositioning
Brand identity
Brand model
Corporate DesignCorporate Design
Unt... weiter
(logo, colors, imagery, layoutGestaltungs- bzw. Layout Prinzipien in Form von sys... weiter, animation)
CD Styleguide
PPT Master
Brand communication
(image brochure, stationery, event communication)
Trade fair communication Intersolar
(booth design, invitation communication, PR appointments, Dinner eventsIn der Regel sind Events bewusst inszenierte Verans... weiter)
Campaigning
(social media, sponsored posts, printed ads)
Public relationsPublic Relations oder zu deutsch Öffentlichkeitsar... weiter
(newsletter, LinkedIn Posts, CEO-interviews)