Efaflex Tor- und Sicherheitssysteme GmbH & Co. KG (Gate and Security Systems)

Brand Assessment, Potential Analysis

  • Sector: Industry
  • Employees: 1,000
  • Project: Strategy
  • Year: 2005-2006

Purpose of the project

  • Product launch of a new overhead door
  • Brand analysis of Efaflex

Project services

  • Brand essence analysis
  • Qualitative exploration of customer satisfaction
  • Assessment and findings
  • Potential analysis
  • Brand strategy


  • Customer potential in the premium segment
  • Effects of measures for the product launch