Leoni AG

brand analyze, brand strategy, brand portfolio, brand evaluation, campaigning

  • Sector: Industry
  • Employees: 40,000
  • Project: branding and campaigning

Purpose of the project

  • Brand assessment
  • Integration of companies

Project services

  • Management board presentation
  • Image analysis
  • Trademark accounting
  • Brand image
  • Brand portfolio
  • Structuring of product range
  • Logo design

Results

  • Comparison of brand perception between 1999 and 2006
  • Conception of communication activities for integration of businesses
  • Structure of products, applications and brands