Purpose of the project
- to regional approach
- Unclear product portfolio
- Growing number of employees
- Expansion of customer segments
Project services
- expert interviews
- workshop vision
- workshop strategy
- brand positioning
- brand and product portfolio
- communication Concept for target groups
- value implementation workshops
Results
- More consistent market presence across the board of products, key items, and functionality
- New tagline “work easily”
- Standardized and integrated communication activities, Website, Literature, PR
- Employee involvement, Values, DISG behavior profiling