Projekt Pro GmbH

brand analysis, brand strategy, vision, mission, positioning

  • Sector: IT |software
  • Employees: 50
  • Project: strategy and branding

Purpose of the project

  • to regional approach
  • Unclear product portfolio
  • Growing number of employees
  • Expansion of customer segments

Project services

  • expert interviews
  • workshop vision
  • workshop strategy
  • brand positioning
  • brand and product portfolio
  • communication Concept for target groups
  • value implementation workshops


  • More consistent market presence across the board of products, key items, and functionality
  • New tagline “work easily”
  • Standardized and integrated communication activities, Website, Literature, PR
  • Employee involvement, Values, DISG behavior profiling