TecCHANNEL – IDG Verlag AG (Publishing)

Brand Analysis, Vision, Corporate Design

  • Sector: Media
  • Employees: 80
  • Project: Communication
  • Year; 2006-2008

Purpose of project

  • Dissolution of the strictly segmented target groups
  • Formation of new target groups
  • Expansion of the lead position in the technical B2B segment

Project services

  • Brand analysis
  • Assessment and findings
  • Vision
  • Brand principles
  • Logo design
  • Design applications
  • Brand architecture
  • Icon design


  • Development of a brand strategy for the expanded target groups with integrated plan of action
  • Implementation into the domain media planning, calendar, e-book, DVD
  • Conception and design of the printed issue of TecChannel Compact

“Dietrich Identity substantially contributed to the expansion of our online brand TecChannel with their positioning concept and a media-specific style guide.”