Brand strategy for the first digital shopping street in the Alps

The main idea

Tiscover established itself as the first destination management system that not only offers tourist visitors overnight accommodation, but also provides significantly more information with additional information from directions to restaurants to top local events – in other words, “more than travel”.

This “more” was also a compass for the brand and design relaunch in terms of dynamics in the basic elements of logo, font and color.

Project occasion

Employee growth


Expanded service range: Booking portal and destination management services

Development of a strategy for the whole brand family

Project services

Brand reputation analysis

Assessment and findings



Corporate design

Brand research

Brand manual

Design rollout

Communication strategy

“The very innovative and highly professional approach of Dietrich Identity accessed untapped marketing potential in our company and got our branding strategy on even clearer tracks.”