The development of a global brand and corporate image for an international precision tool manufacturer.


EMUGE-FRANKEN has been the system provider for thread cutting, testing, milling and clamping technology for over 90 years. They offer their customers a wide range of products, from a standard range to tailor-made tools and system solutions. The brand promise “a multitude of possibilities to inspire the customer” opened up new opportunities for EMUGE-FRANKEN in marketing communications, giving it a decisive advantage.
With the “Masonry look”, we created a new visual appearance which gives visual expression to this new strategy.

Project occasion

Employee growth


Project services


Brand identity

Brand model

Corporate design

Visual language

CD manual

Trade fair concept

Design rollout

Image brochure

“Dietrich Identity supported us very professionally in the concept development and implementation of our new corporate design. This uniquely shapes our visual appearance worldwide and characterizes our new global brand positioning.”