The development of a global brand and corporate image for an international precision tool manufacturer.


EMUGE-FRANKEN has been the system provider for thread cutting, testing, milling and clamping technology for over 90 years. They offer their customers a wide range of products, from standard range to tailor-made tools and system solutions. The brand promise “a multitude of possibilities that inspire the customer” opened up new opportunities for EMUGE-FRANKEN in marketing communications giving it a decisive competitive edge.
With the “Masonry look”, a new visual appearance was created which gives visual expression to this new strategy.

Project occasion

Employee growth


Project services


Brand identity

Brand model

Corporate Design

Visual language

CD Manual

Trade fair concept

Design Rollout

Image brochure

“Dietrich Identity professionally supported us in the concept development and implementation of the new corporate design. This uniquely sharpens our visual appearance worldwide and characterizes our new global brand positioning.”