CASE STUDY | VITOS
Composition of values, development of Die Mission zielt auf die Emotion, schließlich so... weiter statement and activation of guiding principles
Vitos operates health and social care facilities at 74 locations in Hesse. This makes vitos Hesse’s largest provider of outpatient, partial and full inpatient treatment for mentally ill people.
As part of the strategy process, the 20 individual mission and care statements needed to be combined into a common mission statement.
Strategy for the umbrella brand
Set-up of teams and kick-off
Analysis of the vitos self-perception and perception by others
Development of brand identity
Design and moderation of a value workshop for the management conference
Design and moderation of mission statement kick-off
Design and moderation of workshops for the development of mission statement contents
Design and moderation workshop for the development of guiding principles
Development of measures for internal communication
Involving the employees
Development of a format for the implementation
“Dietrich Identity was a reliable partner in developing our guiding principle. The methodological and moderative support provided the framework for us to design a successful mission statement which reflects the diversity of our offer.”