Vox Television GmbH

Brand image analysis, corporate design off- and on-air

  • Sector: Media
  • Employees: 120
  • Project: branding and visual identity

Purpose of the project

  • Take over of RTL media group
  • Network brand concept

Project services

  • Brand reputation analysis
  • Brand strategy
  • Positioning
  • Corporate design
  • Design manual
  • Internal affairs


  • Starting point for future brand strategy
  • Brand architecture of the network with umbrella trademark and unique format
  • Creation of a recognizable brand image
  • Increase in viewer share

“Dietrich Identity supported us in the repositioning of VOX with professional methods, expertise and a motivational personality. The on- and off- air design which derived from the developed strategy was a clear signal of VOX television’s repositioning and also to the competition.”