From the brand essence to the brand icon of the red ball

The main idea

With the brand essence “touchable”, the basis was created for the brand icon that everyone knows: the red VOX ball. It is the link across all communication media online and offline and thus ensures VOX-typicity and recognition for a very successful private TV channel.

Project occasion

Takeover RTL family

New channel concept

Image analysis

Project services

Qualitative brand analysis

Brand identity

Dietrich Identity brand model “Flower”

Corporate design development on- and off-air

Design manual

Internal communication

“Dietrich ID supported us in the repositioning of the media brand VOX with professional methodology, expertise and motivating nature. The on- and off-air design developed from the strategy was a signal for the repositioning of VOX television and to our competition.”