International strategy project

  • Sector: Trade | Service
  • Employees: 14,000
  • Project: Strategy

Purpose of the project

  • Positioning of the company as a tire supplier and auto-service provider
  • Integration of all European states under the umbrella brand
  • Basis for a new communications campaign

Project services

  • Stakeholder analysis
  • Assessment and actionable conclusions/findings
  • Positioning approaches
  • Brand identity
  • Brand portfolio
  • International brand positioning


  • Brand strategy for the expanded range of services of tires and auto-service
  • Brand, values and brand essence
  • At the international headquarters we offered consultation, guidance and moderation for abrand positioning project throughout Europe.

“We wanted to shape the positioning process of our brand together with a consulting agency that brings with it exceptional strategic brand know-how. Dietrich Identity of Munich works with a proven method and has a great deal of experience, which can moderate the varied interests and target groups in our company.”