CASE STUDY | MUSIC SCHOOL
Get children and parents excited about music with a new brand identity
The main idea
The new brand essence “Learning to play music playfully” repositions the former Pierre van Hauwe music school and visualizes the claim with new colors, visual imagery and tonality.
Project occasion
New company name
Website relaunch
Student acquisition
Project services
Brand essence analysis
Evaluation and conclusions
Positioning
Corporate design
Trademark research
Design rollout
Communication concept
Marketing measures