New brands, growing brand portfolios or acquisitions of companies lead to complicated brand and product logos or even undefined corporate brands. At the end, no one has any clue what his brands stands for.

Do you have a clear positioning? Do your employees know the values of the brand? Do you know how to use the look and feel of your brand? We integrate the developement of the strategy with the brand and the people.

1. At the beginning, the most important touchpoints of your brand are developed. The central aspects of your brand identity are analyzed in group work or individual interviews.
2. We will shape and formulate the most important dimensions of your brand together with you.
3. We develop a creative main idea for the visual brand identity and work out your market approach at all touchpoints.
4. In order to built your desired brand image, we include implementation measures and introduce the new brand to the employees.